OpenAI and Intuit have signed a multiyear deal to integrate Intuit’s financial tools, like TurboTax and QuickBooks, with ChatGPT. The partnership is projected to generate over $100 million in revenue for OpenAI.

OpenAI has achieved $10 billion in annual recurring revenue just three years after launching ChatGPT, reflecting significant growth in both consumer and business products. Despite reporting a loss of $5 billion last year, the company aims for $125 billion in revenue by 2029 and has seen an increase in paying business users from two million to three million in recent months.

OpenAI plans to integrate a payment checkout system within ChatGPT, allowing merchants to sell products directly through the chatbot while paying a commission to OpenAI. This move aims to create a new revenue stream, leveraging the high user traffic on the platform alongside its subscription model.

OpenAI has achieved an annualized revenue of $12 billion in the first seven months of the year, signaling a rapid growth driven by its ChatGPT products, which have around 700 million weekly active users. The company also increased its projected cash burn to $8 billion for 2025 while seeking additional investments, including $7.5 billion in commitments from various shareholders.

OpenAI is planning to take a percentage of sales generated through its ChatGPT shopping feature as part of its strategy to increase revenue. This move indicates a shift towards monetizing AI-driven e-commerce capabilities.