This article discusses the often-overlooked contributions of UX designers and the importance of making their work visible to business stakeholders. It emphasizes the need for designers to connect user behavior and business outcomes, especially in an AI-driven landscape. By translating design decisions into measurable value, designers can better demonstrate their impact on the company's bottom line.

This article discusses how user experience (UX) directly influences a company's profits and losses. It highlights real-world examples where improved UX led to increased efficiency and revenue, emphasizing that design is not just about aesthetics but a strategic tool for business success.

User experience (UX) teams should be managed like businesses, focusing on delivering measurable outcomes that align with business goals rather than simply producing aesthetically pleasing designs. By tying UX work to business outcomes, leveraging research for risk management, and creating efficient design systems, UX leaders can demonstrate their value and drive significant organizational benefits.