Snapchat has launched its first open prompt AI lens for free in the US, allowing users to engage with augmented reality in new ways. This initiative aims to enhance user interaction and creativity on the platform by integrating advanced AI capabilities into its lenses.
Snapchat has introduced sponsored AI lenses that allow brands to create interactive and engaging experiences for users. This new feature aims to enhance advertising capabilities on the platform, enabling brands to leverage augmented reality to connect with their audience in innovative ways.