A new analysis from the IPA Effectiveness Databank reveals that higher brand trust leads to greater business success. The research, based on 25 years of advertising data, shows campaigns that boost brand trust often see increased sales, market share, and profits.

A recent study highlights that advertising supports over 29 million jobs and accounts for more than 20% of the US economy, generating $10.4 trillion in sales activity. The findings emphasize advertising's significant impact across all states, not just in major urban centers.

Models in advertisements should direct their gaze either towards or away from the camera based on the type of product being advertised, with research indicating that this can increase sales effectiveness by up to 30%. Access to further insights and case studies is available through a subscription to the Science Says platform.