This article discusses research on programmatic advertising, highlighting key trends and benchmarks for 2026. It outlines what top-performing marketers are doing differently and offers insights into budget expectations and performance advancements.

MediaPet helps businesses create video ads using AI. It generates scripts, images, and videos tailored for marketing campaigns. This tool streamlines the content creation process for professional advertising.

The article discusses how AI-generated ads have become mainstream, with major companies like Google and Coca-Cola adopting the technology. It highlights the controversy surrounding Taylor Swift's use of AI in her marketing, the increasing prevalence of AI in advertising, and the ongoing challenges and limitations of AI ad production.

McDonald's recent AI-generated Christmas ad faced intense backlash for its unsettling visuals and confusing message, leading to its removal. Experts highlight the need for human oversight in AI marketing to avoid disconnecting from audience emotions.

The article discusses the implications of AI technology in advertising, particularly how it enables the targeting of bots rather than human consumers. This raises concerns about the effectiveness of ads and the potential for misallocation of advertising budgets. As businesses increasingly rely on AI for marketing strategies, understanding the distinction between human and bot engagement becomes crucial.

The article discusses OpenAI's recent job listing for a marketing platform focused on integrating ChatGPT into advertising. It highlights the growing interest in AI-driven marketing solutions and how companies are adapting to leverage these technologies for improved customer engagement.

YouTube is introducing artificial intelligence to enhance its video ads, allowing for more personalized and targeted advertising experiences. This move aims to improve engagement and effectiveness of ads by leveraging user data and machine learning algorithms. Advertisers will benefit from greater insights and improved ROI on their campaigns.

The article discusses the emergence of AI-driven advertisements on websites, highlighting how these technologies are transforming online marketing and user experiences. It emphasizes the potential benefits and challenges presented by AI in ad targeting and content personalization, as well as the implications for privacy and consumer trust.

The article showcases various examples of AI-generated advertisements, illustrating how artificial intelligence can be employed to create compelling marketing content. It highlights the potential benefits of using AI in advertising, such as improved targeting and personalization, while also addressing potential challenges and ethical considerations.

Kellanova is utilizing artificial intelligence in partnership with Vidmob and MMA Global to enhance the predictive scoring of their campaign creatives, leading to improved performance metrics such as view-through rates and ROI. By analyzing over 443 creative assets, the company has developed a framework that identifies key variables influencing creative effectiveness, allowing for more data-driven decision-making in advertising strategies across various digital platforms.