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The article analyzes OpenAI's ChatGPT monetization methods, comparing affiliate links to personalized advertising. It argues that personalized ads offer a more scalable and consumer-aligned revenue model for chatbots, highlighting the need to rethink assumptions about chatbot functionality and data use.
The article discusses OpenAI's recent job listing for a marketing platform focused on integrating ChatGPT into advertising. It highlights the growing interest in AI-driven marketing solutions and how companies are adapting to leverage these technologies for improved customer engagement.