Adobe has launched its Firefly AI app, which is now available on iPhone and Android devices, enabling users to generate images and text effects using artificial intelligence. The app aims to enhance creativity and streamline content creation for users across various platforms.

Adobe is launching "The Unfinished Film," a collaborative project directed by Sam Finn, inviting creators to utilize its Firefly AI to complete a movie's story. The initiative emphasizes creativity and democratization in storytelling, allowing participants to remix initial footage and share their interpretations, while also addressing potential disruptions in the creative industry due to AI technology.