Jony Ive, the former chief designer at Apple, reflects on the pervasive iPhone addiction that he played a role in creating. Despite his recognition of the negative impacts of technology on society, he expresses uncertainty about how to address these issues effectively. His insights highlight a tension between design innovation and the consequences of over-reliance on devices.

The article explores the dilemma of excessive smartphone use, questioning whether it stems from design flaws or human nature. Designers Joe Hollier and Kaiwei Tang advocate for a design solution, creating the Light Phone, which limits features to promote a distraction-free experience while raising questions about user self-control and designer responsibility in the digital age.