Warner Bros Animation dropped a fresh logo at this year’s Annecy festival, swapping its shiny, 3D finish for a flat, hand-painted look. The familiar WB shield stays, but the word “Animation” now sits beneath in a simple script that matches the matte plate. Tweety Pie flits around the shield, a nod to classic cel art and a cheeky riff on Disney’s Tinkerbell. The reveal kicks off with a hand-drawn sketch of the studio’s water tower, ink lines dancing across the frame before color fills in. Gold sparkles of the old logo flash at the end, then shift into the new muted tones. It’s a clear statement: Warner Bros Animation is leaning into its drawing-board roots rather than leaning on CGI. Early reactions on Instagram praise the move. People call the flat design “fire” and love how it feels cartoony again. Warner’s upcoming slate leans on familiar characters—Tom & Jerry, ThunderCats, Meerkats and The Cat in the Hat—so this back-to-basics branding ties neatly into a focus on legendary IP.