LinkedIn is rolling out a beta feature called Collaborative Posts that lets two or more profiles or pages co-author a single post. Once someone creates the post, they invite collaborators; when collaborators accept, everyone’s name appears at the top and the update shows up in each person’s or page’s feed. It works much like Instagram’s collab feature, except here a brand’s page and a professional’s profile share equal billing, making that joint post feel like a public endorsement rather than a simple tag or mention. To set it up, you’ll need to opt in under Me → Settings → Notifications → Collaborations. Page collaboration requires a super admin to enable invites and accept on the page’s behalf. We still don’t know how many collaborators LinkedIn will allow or whether all participants will see the same analytics—Instagram caps collaborators at six and shares metrics with each. Those details should become clear as the feature expands beyond the current creator-and-brand beta. Brands and creators will use these posts in much the same way they have on Instagram, but with LinkedIn’s professional slant. Think brand partnerships that read as genuine co-authorship, peer co-marketing between creators or companies, employee amplification by linking personal profiles to a company page, event recaps with all hosts and guests, product launches that highlight both sides’ roles, and customer spotlights that carry more weight when the customer and brand speak together. In every case, the shared authorship boosts credibility by turning a simple post into a side-by-side endorsement.