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Getty Images has struck a multi-year deal to feed its licensed photos and videos directly into OpenAI’s search and discovery features inside ChatGPT. Starting now, whenever you ask ChatGPT for images, it can pull from Getty’s libraries rather than relying on generic or unlicensed sources. The move aims to boost the visual side of AI responses with vetted, high-quality content.
Craig Peters, Getty’s CEO, says the tie-up is about making AI search “more useful and more trustworthy.” By embedding Getty’s material, ChatGPT won’t just spit out text—it can illustrate answers with real-world photos and footage shot by professionals. OpenAI benefits by tapping a massive content pool; Getty gains exposure to millions of ChatGPT users.
Getty Images runs three brands—Getty Images, iStock and Unsplash—and partners with almost 600,000 photographers, videographers and 360 content collaborators. It covers over 160,000 live events yearly, from breaking news to major sports fixtures. Its archive holds millions of images dating back to photography’s early days. This deal threads that depth of coverage into the AI tools people use daily.
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