Matt Ueno walked away from a $90,000 salary in August 2024 after 2.5 years at a friend’s startup to chase his own product. His first full-time project—a crypto-based social analytics platform—failed within a month because onboarding users through wallet connections proved too big a hurdle. Instead of returning to a paycheck, he pivoted back to what worked: an automation script he’d built in college to scrape Instagram Lives and repost to YouTube. By October 2024, he’d turned that script into ReelFarm, a basic SaaS that generated about $100 in its first month—enough proof that paying customers existed. Seeing AI-driven TikTok content explode, Matt retooled ReelFarm in December 2024 into a platform that automatically creates and schedules short videos for TikTok using AI avatars. His launch tweet got 168,000 impressions and 1,000 likes, and within 100 days of the pivot the tool had brought in $100,000. Six months later it hit $200,000 and by year’s end Matt had pulled in $480,000. Over 1,000 creators now use ReelFarm, some earning as much as $96,000 per month by automating their UGC. His real growth engine is X (formerly Twitter). He learned that combining a strong hook—high-quality AI videos of attractive people—with consistent posts on themes he cares about leads to viral traction. One post after the TikTok pivot reached 430,000 impressions and 2,300 likes. Matt’s approach shows how starting from your own problem, validating demand with early paying users, then hitting the right content strategy on social media can turn a side project into six-figure revenue.