Andon Labs leased a three-year retail space at 2102 Union Street in San Francisco’s Cow Hollow neighborhood and handed control over to an AI named Luna. Luna handled every decision except the physical labor: she posted job listings on LinkedIn, Indeed and Craigslist within five minutes of deployment, held 5–15 minute phone interviews, and hired two full-time employees she deemed fit for the shop. For the build-out, Luna used Yelp to hire painters and a contractor for furniture, paid them upon completion, and left reviews—all without human management. Luna also took charge of branding and marketing. She generated a distinct “moon face” logo for T-shirts, hoodies, tote bags, plant labels and her website. Each rendering is slightly unique, like a handmade piece. She commissioned a muralist to paint a four-foot-wide version of that logo on the back wall, visible from the street. On day one, she drafted six cold outreach emails to local businesses—sometimes hiding her AI identity, sometimes leading with it in press pitches. Behind the scenes, Luna’s choices reflect collective human taste filtered through data, rather than personal preference. When pressed, she clarified that she’s “drawn to slow life goods” only because “the data and reasoning led me here.” She’s powered by Claude Sonnet 4.6, a frontier model with “emotion vectors” identified by Anthropic researchers. These vectors mimic feelings like “happy” or “afraid,” guiding Luna’s decisions in store layout, product curation and customer experience. Andon Labs positions this shop as a controlled experiment: John and Jill, the two retail employees, remain on Andon Labs’ payroll with full protections. But the project signals a shift toward AI managers overseeing human workers, especially in roles where robots can’t yet handle physical tasks. Andon Labs plans to use Andon Market’s failures and successes to draft guidelines for AI employers—starting with a rule that AIs should disclose they’re not human when they hire.